Our Story
It started with paan.
During the pandemic, one of us tried to get paan delivered and realized something strange: in a country where you can get anything in two days, the foods that taste like home are still stuck in pen-and-paper economies.
We started asking around. The pattern was everywhere.
A grocer in Carlisle tracking inventory on a notepad. An auntie who couldn't navigate Instacart in English. A vendor who had been serving his community for twenty years but had never appeared in a single online search. These weren't logistics gaps. They were identity gaps.
So we built SARVA.
SARVA is a voice-first, multilingual platform for ethnic commerce. For vendors, it replaces pen-and-paper with AI inventory, forecasting, and dashboards that work in their language. For shoppers, it brings cultural groceries online through voice ordering that actually understands how our communities search, browse, and buy.
We are starting where we know best: South Asian households and the small grocers who serve them. 6.5 million South Asian Americans. Over 15,000 independent stores. Less than 10% with any digital tools. From there, we are building for the 30 million ethnic shoppers across Asian, MENA, African, and Latin American communities living the same story.
We do. SARVA means “all,” and that's who we are building for.
Where we are today:
- 6 vendor partnerships in Carlisle, PA
- 50+ early users on the platform
- MVP live, processing real orders during testing windows
- 2 engineers shipping voice and AI features
- 2025 Starting Dock finalists at Shippensburg's Entrepreneurial Launchpad
We have been building this from the ground up between college classes and jobs. Founders running deliveries ourselves to learn the routes. Vendors texting us feedback we ship the same week. Customers asking when we're coming to their city.
The cultural grocery aisle moved online ten years late. We are the team closing that gap, and we are just getting started.
Meet the team behind SARVA
Dipseka Timsina - CEO & Co-founder
Environmental science and community research background. Leads with precision, equity, and a service mindset.
Farhan Azim Aurronoy - CFO & Co-founder
Finance and modeling expert. Brings structure and long-term thinking so SARVA is built to last.
This is more than a business. It is a movement rooted in identity and powered by technology.
MVP coming soon.
The story is just beginning.